Reliable,uniqueandactionableB2Bdata
Conitiv structures, validates and keeps your reference data up to date — customers, suppliers, prospects — right at the heart of your CRM, ERP and SRM. Create your single source of truth.
Your B2B data is a strategic asset — but it rarely lives up to its potential
In most organizations, third-party data remains scattered across CRM, ERP, accounting solutions and procurement tools. This fragmentation creates tangible risks that hinder your performance.
Operational risks
Erroneous data in your systems leads to billing errors, payment delays and avoidable supplier disputes.
Productivity losses
Your teams spend considerable time searching for, verifying and manually correcting data scattered across multiple tools.
Decision-making errors
Without a single source of truth, each tool contains a different version of reality. Analyses and reports lack reliability.
Compliance difficulties
E-invoicing, supplier compliance, third-party management... All these obligations require reliable and traceable data.
The major families of enterprise data
MDM structures and governs key data shared across multiple business functions and systems. Conitiv focuses on the most cross-functional and error-prone data: third-party data.
Third-party data
Prospects, customers, suppliers: legal information, contact details, decision-makers, compliance and risk.
HR data
Employees, roles, organizational affiliations, contracts and statuses.
Product data
References, specifications, pricing and sales rules.
Accounting data
Accounts, entries, chart of accounts and billing information.
Management data
Cost centers, analytical dimensions, organizational structures and KPIs.
The four criteria for quality B2B data
The value of data does not depend on its volume, but on its quality. Conitiv MDM ensures that every piece of reference data meets these four fundamental pillars.
Accuracy
Data that is correct, true to reality, free of input errors or outdated information. MDM verifies and corrects data from reliable sources.
Completeness
All necessary fields filled in for each business use. No more customer records without legal identifiers or suppliers without administrative data.
Freshness
Data that is permanently up to date thanks to automated enrichment and synchronization mechanisms with external reference sources.
Integration
Consistent data shared across CRM, ERP, SRM and business tools. A single repository, a single source of truth for the entire organization.
Two pillars for mastered B2B data
The Conitiv MDM offering is based on a simple approach: build a reliable data repository, then keep it up to date over time, right at the heart of your systems.
Repository creation
We support your organization in creating or rebuilding your B2B data repository, particularly for third-party data. This step includes cleansing your existing databases (CRM, SRM, ERP), deduplicating records, normalizing formats and identifiers, and enriching data from reliable sources.
The goal: to build a single, consistent, actionable source of truth aligned with your business needs and regulatory requirements. This repository becomes the common foundation for your entire organization.
Ongoing maintenance via API
Reliable data is only valuable if it stays up to date over time. Conitiv offers an API-first approach that integrates data directly into your systems. Data is automatically updated, new third parties are verified and enriched upon creation, and legal, administrative or risk changes are propagated continuously.
Our data integrates natively into your CRM, SRM and ERP so that quality and reliability are guaranteed from the point of data entry, and throughout its lifecycle.
// Enrichissement d'un tiers via l'API Conitiv GET /api/v1/company ?siren=443 061 841 // Réponse { "raison_sociale": "CONITIV SAS", "siret": "44306184100032", "adresse": "...", "statut_juridique": "Active", "solvabilite": 85, "score_rse": 72, "cyber_rating": 68, "derniere_maj": "2026-02-28" }
Your data, up to date, in all your systems
Conitiv's API-first approach allows you to integrate enriched data directly into your business tools, without re-entry or manual export. Quality is guaranteed from the point of data entry and throughout its lifecycle.
New third parties are verified and enriched upon creation. Legal, administrative or risk changes are automatically propagated across all your systems.
MDM serving your business challenges
Mastered data is not an end in itself — it is a concrete lever for performance, compliance and transformation.
E-invoicing
The rollout of e-invoicing requires perfectly reliable and standardized third-party data: legal identity, addresses, identifiers, statuses. Conitiv MDM secures your customer and supplier data, prevents invoice rejections and ensures reliable flows between ERP, dematerialization platforms and authorities.
Mastered data becomes an operational and regulatory prerequisite.
Compliance
Supplier compliance, risk management, duty of care, ESG and cybersecurity requirements... All these obligations rely on reliable and traceable third-party data. Conitiv MDM unifies your repositories, keeps information up to date and facilitates compliance checks.
Data becomes a lever for risk management rather than a constraint.
Sales prospecting
A reliable and enriched database is a key factor in sales performance. Conitiv MDM improves prospect qualification, reduces errors and duplicates, targets your campaigns more effectively and aligns marketing and sales on shared data.
More effective campaigns and better conversion.
Third-party onboarding
Onboarding customers, suppliers and partners is a critical moment — this is where the future quality of data is determined. With Conitiv MDM, data is verified at entry, automatically enriched and structured according to your business rules.
Controlled onboarding secures the entire third-party lifecycle.
IS migration
A migration project (ERP, CRM, SRM) is a critical moment for data. Without MDM, it amplifies existing problems. Conitiv MDM cleanses and validates your data before migration, defines a clear target repository and secures data migration.
MDM becomes the foundation for a successful IT transformation.
Un référentiel fournisseur à jour et fiable est le prérequis indispensable pour construire un programme TPRM efficace — sans master data solide, aucun programme ne peut être piloté sérieusement.
Frequently asked questions
Ready to turn your B2B data into a reliable asset?
Discover how Conitiv MDM can validate your databases, enrich your third-party data and create a single source of truth across all your systems.
expert Conitiv